Media Companies & Publishers
Improve Customer Communication
Communication is at the heart of your business. A clean, up-to-date database ensures that your communications with customers, prospects and subscribers arrive in a timely manner and are personalized for generating high-response rates.
The industry's move to digital has meant exponential amounts of collected data, presenting real challenges when it comes to data inconsistencies, inaccuracies, duplicate records and out-of-date info. Publishers also have a variety of sales channels these days and it is essential that organizations assemble a complete, 360-degree view of their customer data. Melissa Data has nearly 30 years of experience helping international organizations improve data quality and grow their businesses.
- Save money - Stop sending out duplicate direct marketing pieces
- Capture accurate data - Real-time data verification ensures contact details are captured accurately from your website and internal systems
- No programming skills required - Choose a data quality solution like Contact Zone which anyone can easily use
- Customer data integration - Merge/purge records from your print and digital divisions and integrate customer processes
- Map your customer base - Geotarget customers based on your current subscribers locations
Free Test Drive - Choose a Data Quality Solution
Achieve a single view of customers by merging duplicate records and eliminating extraneous ones so you have confidence in your data.