Business Intelligence Promotes Customer Loyalty

Understanding who your customers are, where they are located, and how best to serve and communicate with them is an integral component to success in the hospitality industry. Validating, standardizing, and enriching your customer data will improve business intelligence and provide your business leaders with an accurate, 360-degree view of your customers and their particular travel and leisure needs. In addition, accurate guest addresses make reservations more efficient and help prevent fraudulent reservations and billing info.

A clean database ensures that your promotions and corporate messaging can be easily personalized, increasing brand loyalty and ensuring repeat business. Melissa Data has nearly 30 years of experience helping international organizations improve data quality and grow their businesses.


  • Save money - Stop sending out duplicate direct marketing pieces

  • No programming skills required - Choose a data quality solution like Contact Zone which anyone can easily use

  • Get more mail delivered - Make sure your international mail pieces conform to local postal standards

  • Map your customer base - Geotarget customers based on your current subscribers locations

Free Test Drive - Choose a Data Quality Solution

Achieve a single view of customers by merging duplicate records and eliminating extraneous ones so you have confidence in your data.
Download free trial

Global Address Verification
Returns standardized, corrected, and appended data for addresses anywhere in the world.
Activate free trial

International Rooftop Geocoding
Make better decisions about market segmentation, sales clustering, and logistics.
Activate free trial